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Serbo Journal

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CNN to pay back money to Serbia for error in commercial video

The CNN network will pay back money to Serbia due to errors in the commercial video presenting Serbia's tourist offer, Serbian media said.

The new promotional campaign on Serbia has the same music matrix as the already existing campaign on Kazakhstan. The mistake was detected and corrected. The Serbian Tourist Organization will receive the money for the days when the commercials were aired. The video has new music matrix, CNN spokesperson said. Kazakhstan kicked off its commercials on the CNN three months before Serbia did so, thus, the mistake could have been made by the same team that made the video.

The videos will be screened 507 times in the course of a four-month advertising campaign.

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